Events. Movements. Communications. Three disciplines, one company, one senior voice.
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Three business lines. One company.
01
EVENT ORGANIZER
We plan and produce events that build brands and move organisations. From boardrooms to ASEAN summits - conferences, forums, ministerial productions and movement events.
02
KLAB
The KL Acceptance Lab. Malaysia's national platform for acceptance and human capability. Where ideas are co-created with rakyat, tested in the field, and scaled nationally.
03
CONSULTANCY
Strategic PR, marcom, branding and communications work that carries real consequence. No layers. No junior teams. Senior output from first brief to final delivery.
01 - Event Organizer
Six types. One team.
01
Government and Ministerial
MoU signings. Ministerial forums. Head-of-state level production. We have been in the room when it mattered.
02
Corporate Conferences
Thought leadership summits. C-suite forums. Full content architecture and production - not just logistics.
03
Brand Experiences
Pop-ups, roadshows and immersive brand worlds that make people feel something. Then remember it.
04
ASEAN and International
Multi-country delegations. Regional summits. Malaysia on the world stage - with the production quality it deserves.
05
Live Campaign Delivery
Off-screen and into the real world. Nationwide rollouts and live execution at scale.
06
Movement Events
Some briefs need more than an event. They need a platform, a narrative, an ecosystem. Our flagship movement is KLAB.
Explore KLAB →
03 - Consultancy
One brief. Six powers.
01
Strategic PR
Crisis comms, media strategy, government messaging, stakeholder briefings. PR that shapes how you are seen - not just what is written about you.
02
Marcom
Integrated marketing communications - ATL, BTL, digital. Built around strategy, not just execution.
03
Brand Architecture
Corporate identity, repositioning, rebrands. From challenger startups to national-scale institutions.
Strategy, scripting, production, launch and distribution. We own every step so nothing gets lost between vendors.
06
Movement Architecture
When the brief is bigger than a campaign, we architect platforms, narratives and ecosystems built to last. See KLAB.
15+
Years senior experience across government, GLCs, corporates and ASEAN platforms
RM172M
Record profit driven through brand strategy - Pharmaniaga national vaccine campaign
103+
International media placements including Bloomberg, Reuters and SCMP
29
Hospitals unified under one strategic brand voice - KPJ Healthcare nationwide
Selected Work
Proof. Not promises.
2025ASEAN · PR
ASEAN MALAYSIA SUMMIT
ASEAN Ministerial-Level Platform
Drove communications and media strategy for a ministerial-level ASEAN platform during Malaysia's Chairmanship year.
100+ international placements
2024-25Healthcare
KPJ HEALTHCARE BERHAD
Care for Life - 29-Hospital Rebrand
Unified Malaysia's largest private hospital group under one strategic brand voice across 29 hospitals nationwide.
29 hospitals. One voice.
2021-22Crisis Comms
PHARMANIAGA BERHAD
COVID-19 National Vaccine Branding
Led Malaysia's national vaccine communications strategy. Managed weekly events for the Prime Minister's office.
RM172M record profit
2017-20Events
ASTRO AWANI NETWORK
6 International Conferences Built from Zero
COMMA, ROSE, JIWA SME, SLIC, ASAL, SAREF 1.0. Six flagship conferences built and delivered end to end.
RM16.8M revenue
Concept Portfolio
Platforms I build. For those who move nations.
These are strategic concepts and platforms developed by Thynkora — some for national deployment, some for institutional clients, all designed to create lasting systems rather than one-off outputs. Client names are not disclosed.
National Platform · Human Capability
NeuroAsia
An ASEAN-level neuroscience and human performance platform connecting leading researchers, institutions, and policymakers. Designed to position Malaysia as the regional anchor for cognitive science and human advantage conversations.
ASEAN · MoU signed · Active
National Platform · Workforce
The Human Advantage 2026
Malaysia's national platform for human resilience and workforce capability. Built on three pillars — Mind (Science of Thinking), Heart (Art of Resilience), and Hands (Future of Craft). Designed to complement AI with irreplaceable human strengths.
National · Q2 2026 Launch
SME Platform · Neuroscience
NeuroSME
Applying cognitive science to SME decision-making, resilience, and performance. A platform that translates neuroscience research into practical tools for Malaysian business operators — bridging the gap between boardroom science and kedai runcit reality.
SME · Concept Stage
Youth Movement · Conservation
Warisan Rimba Programme
Malaysia's first national wildlife youth movement. Transforms young Malaysians from passive zoo visitors into future guardians of wildlife and biodiversity — through immersive ranger training, conservation education, and a community of young guardians. Tagline: Protect What We Love.
Zoo Negara · ESG · Tourism Malaysia alignment
Cultural Campaign · Textile
Tenun Budi™
A cultural transformation campaign for Malaysia's textile industry. Uses the philosophy of Budi membentuk rupa to reposition a major textile brand as a national values institution — moving beyond seasonal retail into year-round lifestyle and identity platform.
Retail · Cultural Economy · National
Tourism · Experience Economy
Tomorrowland Asia Hub
A strategic proposal to position Malaysia as the operational and creative headquarters for Tomorrowland Asia — not just as a festival host, but as a long-term creative infrastructure anchor. Projected RM500–700M GDP impact, 5,000 jobs, 15% tourism growth.
Tourism · Creative Economy · ASEAN
Experience Design · Tourism
Langkawi SkyCab Experience Reset
A CEO-level diagnostic and 90-day experience reset proposal for Langkawi's most iconic tourist asset. Addresses a decade-long system design failure — not customer service — through capacity architecture, queue psychology, and emotional recovery design.
Tourism · Experience System · Langkawi
KLAB · National Platform
KL Acceptance Lab (KLAB)
Malaysia's national mechanism for acceptance, belonging, and human capability. Co-designed with government and communities. Measures national belonging through the Rasa Kebersamaan Index (RKI) and activates 8 strategic societal domains through evidence-based platforms.
National · Active · A Thynkora Creation
More concepts in development. Each one starts with a brief.
Sharkawi Salehuddin
Founder / CEO Thynkora
Chief Architect, KLAB
The Person Behind It
SHARK DEAN. 15 years. Real proof.
I have been in the room when it mattered. I have produced the events, written the speeches, led the campaigns and fixed the crises. No junior teams. No layers. You deal directly with me — the person who has done this before.
Sharkawi Salehuddin - known as Shark Dean - has spent 15 years across Astro AWANI, Pharmaniaga, KPJ Healthcare, Malaysia Aviation Group, Radio Televisyen Malaysia (RTM), FOX International Channels (National Geographic and Star World), TERAJU, Jakel, and ASEAN-level government campaigns.
THYNKORA is built on one principle: senior output at lean cost.
Malaysia's national mechanism for acceptance and capability.
The KL Acceptance Lab is not a ministry, an NGO, or a service provider. It is a neutral national mechanism - designed, piloted, and scaled through THYNKORA's platform-building engine.
Every initiative under KLAB is co-created with rakyat, tested in the field, and validated before scaling nationally. The Lab turns ideas into scalable models that uplift Malaysians.
"We uplift Malaysia by uplifting each other."
KLAB is / is not
KLAB Is
A national collaboration hub
A testbed for people-centred solutions
A neutral orchestrator
A public-private-people partnership
A bridge between Malaysian identity and global evidence
KLAB Is Not
A policymaker
A service provider
An NGO competitor
A replacement for existing programmes
The Philosophy
THE BIG IDEA behind KLAB.
Acceptance
strengthens belonging
→
Belonging
builds confidence
→
Confidence
unlocks potential
KLAB Flagship IP — Primary
The Malaysia Way of Acceptance™
A Thynkora Creation · Designed for Malaysia, Built for the World
Malaysia's most distinctive contribution to global human development thinking. The Malaysia Way of Acceptance™ is a culturally grounded philosophy that anchors all KLAB design, programming, and measurement. It holds that acceptance is not a value — it is infrastructure. When people feel accepted, they belong. When they belong, they grow confident. When they are confident, they contribute. This is how nations build capability from the inside out.
KLAB Core IP — Flagship Instrument
Rasa Kebersamaan Index
RKI — Malaysia's National Belonging and Acceptance Metric
The RKI is not just a measurement tool. It is Malaysia's first nationally owned index that tracks how deeply its people feel they belong, are included, are confident, and are able to contribute. It is the data spine of KLAB — the evidence that turns community feelings into national policy.
"If you cannot measure belonging, you cannot build it. RKI gives Malaysia the instrument it has never had."
Why RKI mattersNo national index in Malaysia currently measures the lived experience of belonging and acceptance at community level. DOSM measures income. EPU measures growth. Nobody measures whether Malaysians feel they matter. RKI fills that gap — and positions KLAB as the evidence engine behind national unity policy.
Global alignmentRKI is designed to be compatible with UNICEF inclusion frameworks, WHO wellbeing indicators, and OECD capability metrics — making Malaysia's data exportable and comparable on the world stage.
KLAB Cultural Foundations — The 5 Brand Pillars
Gotong-royong
Rising by uplifting others
The Malaysian instinct to lift collectively. Every KLAB initiative is designed not for individuals, but for communities — because no one rises alone.
Kepelbagaian yang harmoni
Unity across diversity
Malaysia's diversity is not a problem to manage. It is a strength to activate. KLAB builds platforms that turn difference into collective capability.
Rasa kebersamaan
Emotional togetherness
The felt sense of belonging — not just legal citizenship or policy inclusion, but the lived experience of mattering. This is what KLAB measures and builds.
Keluarga Besar Malaysia
One national family
Every Malaysian — regardless of background, geography, or generation — is part of one extended national family. KLAB designs for all of them.
Merakyatkan kepedulian
Care that reaches everyone
National care must reach the rakyat — not stay in boardrooms or ministries. KLAB operationalises care as a system, not a sentiment.
"The KL Acceptance Lab is Malaysia's gift to the future — a national commitment to raise a generation defined by confidence, dignity, acceptance, and capability."
Why KLAB exists
Every developed nation has one. Malaysia didn't.
Countries that invest in national belonging and human capability infrastructure consistently outperform on education, workforce productivity, social cohesion, and long-term economic resilience. They built dedicated institutions to measure, test, and scale these systems. Malaysia — with all its cultural richness and national strengths — had no equivalent. KLAB was built to fill that space.
"The question was never whether Malaysia needed this." Every nation in this list built their equivalent institution because the evidence was clear — belonging, acceptance, and capability are not soft values. They are the infrastructure of national performance. Malaysia has the culture. Now it has the system.
🇸🇬
Singapore
MCCY + Institute of Policy Studies (IPS)
Singapore's Ministry of Culture, Community and Youth actively measures social cohesion and national belonging through IPS research. The Social Cohesion Research Programme tracks trust, intergroup relations, and national identity — directly informing policy.
Institution exists
🇯🇵
Japan
Social Innovation and Investment Foundation (SIIF)
Japan's SIIF drives a national impact economy — measuring social outcomes, investing in community resilience, and building the evidence base for human capability systems. It serves as the coordinating office for Japan's cross-sector impact platform under government mandate.
Institution exists
🇦🇪
UAE (Dubai)
Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)
Launched in 2007 with USD 10 billion, MBRF bridges the knowledge gap between the Arab world and developed nations — investing in human capital, youth capability, and knowledge-based communities. Dubai measures human capability at national scale and exports the model globally.
Institution exists
🇬🇧
United Kingdom
What Works Centre for Wellbeing + National Lottery Community Fund
The UK funds a dedicated national centre to measure and improve community wellbeing — translating evidence into policy, and piloting capability-building programmes at the local level before scaling nationally. Wellbeing is treated as infrastructure, not aspiration.
Institution exists
🇦🇺
Australia
The Australian Centre for Social Innovation (TACSI)
TACSI exists specifically to co-design people-centred social innovations with communities, test them as pilots, and scale what works. Its methodology — community-led, evidence-validated, government-adopted — is the closest global equivalent to what KLAB is building for Malaysia.
Institution exists
🇲🇾
Malaysia
KL Acceptance Lab (KLAB) — est. 2025
Malaysia had no dedicated national institution to measure belonging, test acceptance interventions, or co-design capability systems with its communities. KLAB was built to fill that space — with a methodology grounded in Malaysian cultural values and a platform designed to scale nationally and export globally.
KLAB fills this gap
"Malaysia did not need to replicate what others built. It needed something rooted in its own wisdom — a platform shaped by the values its people already live, validated by evidence, and designed to stand on the world stage."
The Architecture
8 strategic domains. One platform.
01
Cost and Economic Stability
Flagship Event
Malaysia Cost Stability Forum (MCSF)
KLAB System
Cost Vulnerability and Workforce Stability System (CVWS)
SDG 1SDG 8SDG 10
02
Workforce and Future of Work
Flagship Event
Future Workforce Malaysia Summit (FWMS)
KLAB System
Workforce Adaptation and Readiness System
SDG 4SDG 8
03
SME and Entrepreneurial Resilience
Flagship Event
SME Resilience and Growth Forum (SRGF)
KLAB System
SME Survival and Scaling System
SDG 8SDG 9
04
Mental Health and Cognitive Performance
Flagship Event
Mind and Performance Forum Malaysia (MPFM)
KLAB System
Cognitive Resilience System
SDG 3SDG 8
05
Digital Behaviour and Attention Economy
Flagship Event
Digital Behaviour and Attention Summit (DBAS)
KLAB System
Attention and Digital Balance System
SDG 4SDG 9SDG 16
06
Youth and Education Transition
Flagship Event
Future Youth Malaysia Forum (FYMF)
KLAB System
Youth Transition and Readiness System
SDG 4SDG 8
07
Ageing and Longevity
Flagship Event
Longevity and Active Ageing Malaysia Summit (LAMS)
KLAB System
Longevity Readiness System
SDG 3SDG 10SDG 11
08
Community and Social Systems
Flagship Event
Keluarga Besar Malaysia Summit (KBMS)
KLAB System
Community Stability System and Rasa Kebersamaan Index (RKI)
SDG 10SDG 11SDG 16SDG 17
How It Works
Three core functions. One national engine.
KLAB operates through a structured three-function model. Every initiative begins with co-design, moves through evidence-gathering, and ends with scalable national IP.
Function A
Pilot Development and Testing
Every pilot is designed with the rakyat, not just for them. Before any pilot begins, KLAB conducts compulsory pre-pilot workshops, co-creation dialogues, local readiness checks using the Acceptance Temperature Check™, and participatory design sessions to ensure cultural alignment.
→ School-based confidence and wellbeing pilots→ Neuroinclusive service design in GLCs→ Workplace capability uplift programmes→ Community wellbeing micro-hubs
Function B
Partnership Mobilisation
KLAB is a neutral orchestrator — it does not replace existing programmes. It connects government as strategic lead, private sector and GLCs as co-investors, academia as evidence partners, communities as co-designers, and diaspora as global knowledge bridges.
→ Government: policy alignment, national adoption→ Private sector and GLCs: co-investment→ Academia: research, evidence, evaluation→ Communities: lived experience and feedback
Function C
Insight and Scale Pathways
Every pilot generates codified, transferable IP that ministries, agencies, and institutions can adopt. KLAB does not produce reports — it produces Pilot Playbooks, Capability Toolkits, Implementation Frameworks, Assessment Instruments including the RKI, and Scale Blueprints ready for national rollout.
→ School and IPTA/IPTS integration→ GLC and corporate service transformation→ State-level implementation pathways→ Community-based national activation
Proprietary Framework
Pilot-to-Scale Ladder™
A structured pathway to transform small pilots into scalable national programmes — and ultimately, Malaysia's intellectual export.
Stage 1
Pilot Design
Develop and test initial concept
Stage 2
Evidence Gathering
Measure impact and refine approach
Stage 3
Scale Preparation
Build frameworks and partnerships
Stage 4
National Rollout
Deploy across Malaysia
IP 01
The Malaysia Way of Acceptance™
A culturally grounded philosophy shaping all Lab design. Rooted in gotong-royong, rasa kebersamaan, and Keluarga Besar Malaysia. Globally exportable.
IP 02
Rasa Kebersamaan Index (RKI)
Malaysia's national belonging and acceptance metric. Tracks community readiness and inclusion health at scale. Credible to UNICEF, WHO and OECD frameworks.
IP 03
Acceptance Temperature Check™
A rapid community readiness diagnostic deployed before every pilot. Ensures cultural alignment, local trust and genuine co-creation from the ground up.
IP 04
Pilot-to-Scale Ladder™
A four-stage pathway: Pilot Design - Evidence Gathering - Scale Preparation - National Rollout. The mechanism that makes KLAB replicable across all 8 domains.
IP 05
Capability Activation Cycle™
Translates pilots into ministry-ready intellectual property. Produces playbooks, toolkits, and scale blueprints that institutions can adopt and implement nationally.
IP 06
Pre-Pilot Co-Creation Protocol
Every initiative begins with community workshops, co-creation dialogues, and participatory design. Solutions built from the ground up - with rakyat, not for them.
Partnership Manifesto
Partner with KLAB. Malaysia first.
Government
Strategic lead, policy alignment, national adoption. Ministries and agencies co-design systems that scale through existing infrastructure.
Corporate and GLC
Innovation partners and co-investors. Access to KLAB's national platform. CSR with evidence, not just intention.
Academia
Research, evidence generation, global validation. KLAB's pilots become publishable insights aligned to UNICEF, WHO and OECD frameworks.
Civil Society and Diaspora
Community relevance, lived experience, and global knowledge. Rakyat are co-creators - not just beneficiaries - of every initiative.
MALAYSIA'S Platform is open.
KLAB is currently in co-design stage. Open to government, corporate, academic, and community partners who want to help build something that lasts.
A THYNKORA creation - designed for Malaysia, built for the world.
THYNKORA× KLAB
Platform Ecosystem Map
National Platform Architecture · Malaysia
EIGHT DOMAINS. ONE VISION.
A two-layer platform system activating national-scale change across Malaysia's most critical human and economic challenges.
"Where Malaysians unlock potential, together."
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Intellectual Property
WHAT WE OWN. WHAT MAKES US DEFENSIBLE.
Every THYNKORA platform and every KLAB system is backed by proprietary methodology. These are not frameworks borrowed from elsewhere. They are built for Malaysia, from Malaysia, with the intention of scaling globally.
01
Brand IP
The Malaysia Way of Acceptance™
A culturally grounded philosophy anchoring all KLAB design. Rooted in gotong-royong, rasa kebersamaan, Keluarga Besar Malaysia. Globally exportable.
02
Data Asset
Rasa Kebersamaan Index (RKI)
Malaysia's national belonging and acceptance metric. Tracks community readiness and inclusion health at scale. Credible to UNICEF, WHO and OECD frameworks.
03
Assessment Tool
Acceptance Temperature Check™
A rapid community readiness diagnostic deployed before every pilot. Ensures cultural alignment, local trust and genuine co-creation from the ground up.
04
Methodology
Pilot-to-Scale Ladder™
Four-stage pathway: Pilot Design - Evidence Gathering - Scale Preparation - National Rollout. Replicable across all 8 domains.
05
Methodology
Capability Activation Cycle™
Translates pilots into ministry-ready intellectual property. Produces playbooks, toolkits, and scale blueprints that institutions can adopt nationally.
06
Platform Architecture
8-Domain National Framework
A structured national-scale positioning system spanning Malaysia's most critical social and economic challenges. Fully SDG and ESG aligned.
07
Event IP
8 Flagship Event Properties
One branded summit or forum per domain. Each is a distinct revenue-generating asset and credibility signal for the corresponding KLAB system.
08
Systems IP
KLAB Domain Systems (CVWS +)
Each domain produces a licensed national system. CVWS is the first. Seven more follow. Long-term defensibility built domain by domain.
The Architecture
Two layers. One engine.
Layer 01 - Event and Platform
THYNKORA
The front door. Where the world sees what Malaysia is building.
1
Events That Move OrganisationsConferences, summits, ministerial forums, ASEAN-scale productions. From boardrooms to national stages.
2
Sponsorship and Revenue EngineEach domain event attracts sponsors, drives income, and funds the KLAB system behind it.
3
Strategic CommunicationsPR, marcom, branding, and campaign production. Senior output delivered directly - no layers.
Led by Sharkawi Salehuddin
Layer 02 - System and Evidence
KLAB
The engine room. Where ideas are tested and Malaysia's future is built.
1
Innovation and Pilot TestbedEvery initiative is co-created with rakyat, validated using proprietary tools, and refined before national scale.
2
National IP EngineProduces playbooks, indices, toolkits and scale blueprints that ministries, GLCs and institutions can adopt directly.
3
Open Co-Design PlatformGovernment, academia, civil society and corporate partners enter as co-builders - not just sponsors or attendees.
Led by Sharkawi Salehuddin
Every THYNKORA eventis backed by a KLAB system
Every KLAB systemsurfaces through a THYNKORA platform
Togetherthey form a continuous national loop
How It Operates
THE PLATFORM Flywheel
THYNKORA and KLAB operate as a continuous loop across all 8 domains. Each cycle strengthens the next - building deeper authority, wider evidence, and stronger national adoption with every activation.
KLAB
Design and Test
Co-create with rakyat. Run the Acceptance Temperature Check. Validate with real communities before any public launch.
THYNKORA
Launch and Raise
Produce the flagship event. Attract sponsors and strategic partners. Scale the narrative nationally and across ASEAN.
KLAB
Strengthen and Scale
Build national IP from pilot evidence. Distribute playbooks and toolkits to ministries. Expand adoption through the Pilot-to-Scale Ladder.
THYNKORA × KLAB
Activate All 8
Eight domains run in sequence and in parallel - compounding authority, evidence and national reach with every cycle.
Malaysia's household and business cost pressures are no longer short-term — they are structural. MCSF brings together policymakers, economists, and industry leaders to map practical, scalable responses to cost vulnerability before it becomes a workforce and social crisis.
KLAB System
Cost Vulnerability and Workforce Stability System (CVWS)
02
SDG 4SDG 8
Flagship Event
Future Workforce Malaysia Summit (FWMS)
This is not another HR conference. FWMS addresses the gap between how Malaysia trains its workforce and what employers actually need — tackling AI disruption, hybrid work realities, and the growing mismatch between talent supply and economic demand head on.
KLAB System
Workforce Adaptation and Readiness System
03
SDG 8SDG 9
Flagship Event
SME Resilience and Growth Forum (SRGF)
Over 97% of Malaysian businesses are SMEs — yet most lack the tools to survive cost shocks, digitalise operations, or access growth capital. SRGF is where SME owners get frameworks, not just inspiration. Actionable. Evidence-based. Built for real operators, not boardrooms.
KLAB System
SME Survival and Scaling System
04
SDG 3SDG 8
Flagship Event
Mind and Performance Forum Malaysia (MPFM)
Malaysia loses billions annually to presenteeism, burnout, and untreated mental health conditions in the workplace. MPFM reframes mental health as a productivity and national capability issue — bridging clinical insight, employer action, and evidence-based systems for cognitive resilience.
KLAB System
Cognitive Resilience System
05
SDG 4SDG 9SDG 16
Flagship Event
Digital Behaviour and Attention Summit (DBAS)
Screen addiction, shortened attention spans, and algorithm-driven anxiety are reshaping Malaysian productivity and child development — yet no national platform addresses this holistically. DBAS convenes tech, education, health, and policy to build a shared framework for healthy digital behaviour.
KLAB System
Attention and Digital Balance System
06
SDG 4SDG 8
Flagship Event
Future Youth Malaysia Forum (FYMF)
Malaysian youth are graduating into a world their education did not prepare them for. FYMF exists at the intersection of school, employability, and real-world readiness — creating a national conversation between students, employers, educators, and policymakers on what capability actually means in 2026 and beyond.
KLAB System
Youth Transition and Readiness System
07
SDG 3SDG 10SDG 11
Flagship Event
Longevity and Active Ageing Malaysia Summit (LAMS)
By 2030, one in eight Malaysians will be aged 60 or above — yet the country has no integrated national strategy for active and productive ageing. LAMS convenes healthcare, finance, property, and social sectors to design a longevity ecosystem that treats ageing as an opportunity, not a burden.
KLAB System
Longevity Readiness System
08
SDG 10SDG 11SDG 16SDG 17
Flagship Event
Keluarga Besar Malaysia Summit (KBMS)
Malaysia's social fabric is under pressure from inequality, urban-rural divides, and eroding community trust. KBMS is the national gathering that puts rasa kebersamaan back at the centre of public life — co-designing community resilience systems from the ground up, with rakyat as architects, not just participants.
KLAB System
Community Stability System and Rasa Kebersamaan Index (RKI)
KLAB Idea Engine
IDEAS OPEN for collaboration.
These are live initiatives under active development within KLAB. Each is in co-design stage - open for government, corporate, academic, and community partners to co-build. Contact us at [email protected] to join any initiative.
NCSPDomain 01
National Cost Stability Platform
National Cost Stability Platform
Campaign
Smart Cost Malaysia
"Kos boleh diurus, bukan ditanggung."
Strategic Context
Malaysia's cost of living pressures are no longer short-term shocks - they are structural. Households and businesses are adapting reactively with no shared framework, no shared data, and no coordinated national response.
System Gap
No platform exists that connects real-time cost data, household behaviour, and institutional response into a single adaptive system.
L1
Public EngagementCost-of-living dashboard and household management tools
L2
Institutional ProgrammeSME and workforce support frameworks
L3
National SystemIntegrated cost data and policy platform
Impact Pathway
0-6m
National awareness and platform adoption
6-12m
Behavioural change in household and SME spending
1-3yr
Malaysia builds measurable national cost resilience
NWTGDomain 02
National Workforce Transition Grid
National Workforce Transition Grid
Campaign
Future Work Malaysia
"Workforce ready. Future proof."
Strategic Context
The mismatch between Malaysia's education output and industry demand is widening fast. AI displacement, hybrid work, and evolving skill requirements are outpacing every existing reskilling programme currently in the market.
System Gap
No live system connects workforce supply with real-time industry demand. Reskilling happens in silos, not as a coordinated national grid.
L1
Public EngagementYouth and mid-career transition pathways
L2
Institutional ProgrammeDemand-led reskilling and placement frameworks
L3
National SystemLive workforce supply-demand matching platform
Impact Pathway
0-6m
Graduate and mid-career placement acceleration
6-12m
Industry-aligned reskilling programmes activated
1-3yr
Malaysia workforce becomes adaptive and globally competitive
DHALDomain 04
Digital Health Access Layer
Digital Health Access Layer
Campaign
Care Without Waiting
"Healthcare when you need it, where you are."
Strategic Context
Malaysia's public hospitals are overloaded while private healthcare remains inaccessible to most rakyat. The problem is not capacity alone - it is fragmented access. Urban and rural Malaysians face the same system failure from different directions.
System Gap
No integrated hybrid care routing system exists to guide patients to the right level of care at the right time - reducing hospital burden while improving health outcomes.
L1
Public EngagementTelehealth access and care navigation tools
L2
Institutional ProgrammeCare routing and triage frameworks for clinics and hospitals
L3
National SystemIntegrated national digital health access platform
Impact Pathway
0-6m
Reduce hospital waiting times in pilot zones
6-12m
Equitable healthcare access expanded nationally
1-3yr
Malaysia builds a sustainable hybrid health system
YCRSDomain 06
Youth Consumption Reset
Youth Consumption Reset System
Campaign
Reset Duit
"Bukan susah - belum tahu caranya."
Strategic Context
Malaysian youth aged 18-35 are entering adulthood with rising debt, low savings, and consumption habits shaped by social media rather than financial literacy. Debt trends are worsening and no national system addresses behaviour at the source.
System Gap
No system reshapes financial behaviour for young Malaysians at scale. Existing programmes educate without changing habits - and habit change requires a different architecture entirely.
L1
Public EngagementGamified financial behaviour tools for youth
L2
Institutional ProgrammeFinancial resilience curriculum for IPTA/IPTS and employers
L3
National SystemYouth financial behaviour platform and index
Impact Pathway
0-6m
Awareness and platform adoption among youth 18-35
6-12m
Measurable behavioural shifts in spending and saving
1-3yr
A generation of Malaysians with genuine financial resilience
FAECDomain 08
Flood Adaptive Economy
Flood Adaptive Economy Concept
Campaign
Living With Water
"Banjir bukan musuh - tapi belum kawan."
Strategic Context
Annual flooding costs Malaysia billions in economic damage, displacement, and lost productivity. Yet the national approach remains reactive - waiting for floods to happen, then responding. Climate patterns indicate floods will intensify, not diminish.
System Gap
No integrated framework transforms flood-prone zones into adaptive economic zones. Communities, infrastructure, and economic activity remain designed around denial of risk rather than intelligent coexistence with water.
L1
Public EngagementCommunity preparedness and adaptive living toolkits
L2
Institutional ProgrammeFlood-resilient infrastructure and economic zone frameworks
L3
National SystemAdaptive flood economy platform linking data, insurance, and community response
Impact Pathway
0-6m
Community preparedness in high-risk flood zones
6-12m
Measurable reduction in economic damage per flood event
1-3yr
Malaysia builds the first adaptive flood economy model in SEA
The Identity
What this is. What it is not.
NOT THIS
XEvent company
XConsulting firm
XNGO
XPolicymaker
XService provider
XReplacement for existing programmes
THIS
"We produce events. We architect movements. KLAB is what happens when both come together at national scale."
A THYNKORA creation - designed for Malaysia, built for the world.
THYNKORA · PLATFORM ECOSYSTEM
What we build.
Thynkora does not just execute briefs. It builds platforms — repeatable systems and proprietary IP that outlive any single campaign.
SIX PLATFORMS · ONE ECOSYSTEM
Platform 01 · Flagship
KLAB
KL Acceptance Lab — National Platform
Malaysia's first national mechanism for acceptance and human capability. KLAB tests, co-designs, and scales people-centred solutions across 8 societal domains — from cost stability to community cohesion.
Rasa Kebersamaan Index (RKI) — Malaysia's national belonging metric
5 proprietary IP systems and tools
SDG and ESG aligned — built for GLC and government entry
Active
Platform 02 · Intelligence Engine
CORTECH
The Intelligence Engine Behind Every Initiative
CORTECH is the technology and intelligence layer that converts signals — news, trends, community data — into structured strategic outputs. It powers the Idea Engine, informs KLAB's research layer, and gives Thynkora an unfair analytical advantage.
Research and signal scanning engine
Content and narrative intelligence system
Structured output pipeline — ideas to proposals to platforms
In Development
Platform 03 · Social Infrastructure
DENGAR
National Emotional Infrastructure
DENGAR is a human-centred platform that bridges the gap between institutional policy and the lived emotional reality of a population. It is not a counselling service — it is a Listening Architecture that converts anonymous expression into high-fidelity sentiment signals for decision-makers.
Real-time social temperature dashboard for institutions
Converts collective sentiment into structured thematic reports
B2G and B2B — government bodies, GLCs, large employers
In Development
Platform 04 · Economic Infrastructure
Pasar Malam
Informal Economy Infrastructure (IEI) Project
Malaysia's informal economy — its night markets, micro-vendors, and community traders — operates without infrastructure. Pasar Malam IEI is a digital platform to organise, optimise, and modernise this ecosystem without stripping its cultural soul.
Vendor ecosystem mapping and supply-demand visibility
Cultural economy infrastructure — street meets suite
Policy alignment potential — KPDNHEP, MARA, local government
Concept Stage
Platform 05 · Signal Input System
News Engine OS
Signal-to-Strategy Pipeline
News Engine OS scans real-world signals — news, policy shifts, economic indicators, social trends — and converts them into structured strategic opportunities. It is the input layer that feeds the Idea Engine, CORTECH, and KLAB's research function.
Daily signal extraction and pattern recognition
Routes to Idea Engine — 5 structured ideas per day
Powers LinkedIn authority and inbound pipeline
In Development
Platform 06 · Daily Output Engine
Idea Engine
Continuous Strategic Pipeline — Public by Design
Most organisations hide their thinking. Thynkora makes it public — structured, searchable, and daily. The Idea Engine converts real-world signals into actionable concepts, proposals, and platforms. It is proof that thinking is not scarce here. Execution is the product.
5 structured ideas per day — consistent format
Tagged by domain, sector, and activation type
Builds authority, inbound, and institutional credibility
Ideas are public — the engine that runs them is the value
Live
Input
News Engine
→
Processing
CORTECH + Idea Engine
→
Execution
KLAB · DENGAR · Pasar Malam
THYNKORA · IDEA ENGINE
Ideas in motion.
Every day, we convert real-world signals into structured opportunities. Ideas are cheap here. The engine that runs them is the value.
NCSPDomain 01 · EconomyPlatform
National Cost Stability Platform
Malaysia's cost of living pressures are structural, not cyclical. No single platform connects real-time cost data, household behaviour, and coordinated institutional response. NCSP builds that platform — linking government, banks, telco, and retail into one adaptive system.
Why now: Kos tidak lagi stabil — dan rakyat menanggungnya seorang diri.
For
Urban households · SMEs · EPU · Bank Negara
Partners
Finance · Retail · Telco · GLC
NWTGDomain 02 · WorkforceSystem
National Workforce Transition Grid
The mismatch between Malaysia's education output and industry demand is widening fast. No live system connects workforce supply with real-time industry demand. NWTG builds the adaptive grid that reskilling programmes have been promised but never delivered.
Why now: Future jobs are shifting faster than education systems can adapt.
For
Graduates · Mid-career · HRDC · MOHR
Partners
MNC · GLC · Universities · Technology
DHALDomain 04 · HealthPlatform
Digital Health Access Layer
Malaysia's hospitals are overloaded while private healthcare stays out of reach for most rakyat. The problem is not capacity — it is fragmented access. DHAL builds the hybrid care routing system that guides patients to the right level of care at the right time.
Why now: Demand is rising. The system must adapt before it breaks.
For
Urban + rural population · MOH · KKM
Partners
Healthcare · Insurance · Pharma · HealthTech
YCRSDomain 06 · YouthCampaign
Youth Consumption Reset System
Malaysian youth aged 18–35 are entering adulthood with rising debt, low savings, and consumption habits shaped by social media rather than financial literacy. No national system reshapes behaviour at scale — education without habit change is not enough.
Why now: Debt trends are worsening. The window to reset is now.
For
Youth 18–35 · IPTA/IPTS · Banking
Partners
FinTech · MOF · Youth Corps · GLC
FAECDomain 08 · CommunitySystem
Flood Adaptive Economy Concept
Annual flooding costs Malaysia billions and displaces communities — yet the national approach remains reactive. FAEC transforms flood-prone zones into adaptive economic zones, designed for intelligent coexistence with water rather than denial of risk.
Why now: Banjir semakin kerap. Pendekatan reaktif sudah tidak cukup.
For
Flood-prone communities · DID · NADMA
Partners
Insurance · Property · Construction · State Gov
RAYADomain 01 · EconomyCampaign
Raya Cost Pressure Activation
Reduced Raya spending and financial stress signal deeper structural economic pressure in Malaysian households. A national activation that converts this stress into community-driven solutions — with brand participation that feels purposeful, not opportunistic.
Why now: Spending behaviour signals the economic pressure people won't say out loud.
For
Retail · Financial institutions · Gov agencies
Partners
Bank Negara · Retail groups · E-wallet platforms
NPTGDomain 01 · EconomyPlatform
National Price Transparency Grid
Malaysians make critical household and business decisions without access to real-time price data across retail categories and locations. The result is an information asymmetry that benefits aggregators while eroding purchasing power. NPTG builds a national price intelligence layer — open, searchable, and live.
Why now: Harga tidak telus. Rakyat buat keputusan tanpa data. Ini masalah sistem, bukan individu.
For
Urban households · Retailers · EPU · KPDNHEP
Partners
Retail chains · Telco · Finance · GLC
CAFTDomain 04 · HealthSystem
Care Access Fast-Track
Malaysia's hospitals are overloaded not because of insufficient capacity — but because patient routing between public and private systems is broken. There is no intelligent triage layer that matches patient need to available care in real time. CAFT builds a single digital entry point with smart referral across the entire healthcare system.
Why now: Sistem routing pesakit tidak efisien. Hospital sesak bukan isu kapasiti semata — ia isu reka bentuk sistem.
Malaysian SMEs absorb cost pressures individually — paying full market rate for logistics, utilities, supplies, and services that larger companies negotiate at scale. There is no collective cost optimisation infrastructure. SCDP clusters SMEs into procurement pools, shared logistics networks, and bulk agreements — targeting a 10–20% reduction in operating costs.
Why now: SME tanggung kos secara individu tanpa leverage. Kekuatan ada pada kelompok, bukan individu.
For
SMEs · SME Corp · MARA · MDEC
Partners
Banking · Logistics · Telco · Utilities · GLC
YSAGDomain 02 · WorkforceProgramme
Youth Skills Acceleration Grid
The skills mismatch between what Malaysia's education system produces and what employers actually need is not a content problem — it is a speed and alignment problem. YSAG runs 90-day employer-led bootcamps built around real hiring demand, with guaranteed interviews upon completion. Employers define the curriculum. Government funds the access. Youth get jobs.
Why now: Mismatch kemahiran vs demand industri. Placement lambat bukan sebab kurang kemahiran — tapi sebab sistem tidak berpaksikan majikan.
For
Graduates · HRDC · MOHR · Employers
Partners
MNC · GLC · IPTA/IPTS · Technology · Banking
UHAMDomain 08 · CommunitySystem
Urban Heat Adaptation Mission
Malaysia's urban centres were designed for a climate that no longer exists. Rising temperatures are no longer a projection — they are compressing worker productivity, increasing healthcare costs, and making public space unusable during peak hours. UHAM transforms cities into heat-adaptive zones through cooling infrastructure, workplace certification, and urban planning standards built for 35°C+ reality.
Why now: Bandar tidak direka untuk realiti suhu tinggi. Ini bukan isu alam sekitar semata — ia isu produktiviti dan kesihatan nasional.
For
KPKT · Local councils · Employers · Urban communities
Partners
Property · Construction · Utilities · Healthcare · GLC
Got an idea that belongs here?
Every idea starts with a brief.
THYNKORA · SELECTED WORK
Proof. Not promises.
15 years. Real rooms. Real consequences. A record built on output, not credentials.
2025ASEAN PR
ASEAN Malaysia Summit
ASEAN Ministerial-Level Platform
Drove the communications and media strategy for a ministerial-level ASEAN platform during Malaysia's Chairmanship year.
100+ international placements
2024–25Healthcare
KPJ Healthcare Berhad
"Care for Life" — 29-Hospital Rebrand
Unified Malaysia's largest private hospital group under one strategic brand voice nationwide.
29 hospitals · One voice
2021–22Crisis Comms
Pharmaniaga Berhad
COVID-19 National Vaccine Branding
Led Malaysia's vaccine communications strategy. Managed weekly events for the Prime Minister.
RM172M record profit
2017–20Events
Astro AWANI Network
6 International Conferences Built from Zero
COMMA, ROSE, JIWA SME, SLIC, ASAL, SAREF 1.0. Built from zero to national scale.
RM16.8M revenue · 38% of total income
2010Global Media
FOX International / National Geographic
NatGeo Megastructures Malaysia
Localised global content strategy. Featured Petronas Towers and the SMART Tunnel on a world-class platform.
Global platform · National story
2010Sports / Gov
Radio Televisyen Malaysia (RTM)
FIFA World Cup 2010 — National Promotions
Managed nationwide on-ground promotions for RTM's 68 live telecasts. Multi-state activations, sponsorships, audience engagement across TV and radio.
68 live telecasts · National scale
Ready to add your name to this list?
THYNKORA · FOUNDER
Sharkawi Salehuddin.
Movement Architect · Chief Architect, KLAB
We don't build campaigns. We build systems that move people, organisations, and nations forward.
Sharkawi Salehuddin
Founder / CEO Thynkora
Chief Architect, KLAB
What He Does
Build Platforms
Designs scalable systems beyond one-off projects — movements, ecosystems, national initiatives.
Shape Narrative
Creates positioning that aligns stakeholders across sectors — government, corporates, communities.
Drive Execution
Leads from concept to deployment — ensuring ideas become operational reality, not just documents.
Background
Sharkawi Salehuddin — known as Shark Dean — has spent 15 years across Astro AWANI, Pharmaniaga, KPJ Healthcare, Malaysia Aviation Group, Radio Televisyen Malaysia (RTM), FOX International Channels (National Geographic and Star World), TERAJU, Jakel, and ASEAN-level government campaigns.
His work spans media, healthcare, government, SMEs, and national platforms — always at the intersection of narrative, system design, and real-world execution.
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